14 Ways Keyword Research Can Help Your Online Business

Keyword research is an essential marketing tactic for any business with a digital address.  It’s one of the best ways to attract visitors to your blog or website. It’s a simple concept, but one that many bloggers or business owners tend to neglect.

Doing Keyword Research

What Can Keyword Research Help You With?

Running the right keywords through your site and social media will help boost traffic, lead generation, and conversions. When you do keyword research correctly, you can increase traffic and generate more revenue from your online sales. Read on for 14 reasons why keyword research is so important for attracting visitors to your site!

1) Finding What People are Searching for

Keyword research helps you discover what people are searching for online, so you can write content that will resonate with them and draw in more readers and potential customers.

2) Finding the Keywords That are Relevant to Your Site

You’ll find which keywords are most likely to bring traffic to your site. That means you’ll be able to focus on creating quality content around those words instead of guessing.

3) Finding the Gaps in Your Content

You’ll be able to identify gaps in your content offerings and fill them by targeting specific topics that people have been looking for but haven’t found yet on your site.

4) Increasing your Search Engine Rankings

Keywords help increase search engine rankings, which means your site will be shown more often in the search results, and that will get you more traffic from Google, Bing, and other search engines.

5) Developing Offers to Fulfill Readers Needs and Wants

A well-known way to get your readers engaged is by providing them with what they want and need.
Keyword research can help you identify these wants and needs, which then ensures that you are able to produce offers for them, as needed, in order to keep their interest piqued.

6) Boosting Your Social Media Attention

Social media is a powerful tool to interact with your followers and get engagement. Make sure you put keywords in strategic places such as titles, headlines, or hashtags to attract followers, and so that people will want to share your content on social sites.

7) Learning the Keywords Being Used to Find What You are Selling

You know that people are looking for your product, but what keywords do they use to find it? If you want more traffic directed towards your site and products, learn the words that people search with, so their searches bring them right to you.

Using Keywords

8) Learning About Your Competition

You can use keyword research to learn about the competition. The more you know about them, the better your chance of winning in a competitive niche market and taking shares from your competitors.

9) Knowing the Right Keywords to Use in Ads

You’ll have an edge over your competitors who are not doing keyword research. They’re spending money on ads without knowing what works and is profitable for their site.

10)  Attracting More Buyers

Keyword research can help you find the keywords that signal “buyer’s intent” – the most profitable keywords to target. This will help you to get in front of the right people, at the right time – when they are in a buying mood.

11) Identifying New Topics to Write About

Additionally, keyword research can help you with your content marketing goals by identifying new topics and keywords that may be relevant to your audience. For example, if your site caters to campers and sells camping equipment, it would be helpful to know that your audience is also searching for things related to fishing or hiking, or even camera equipment so they can take pictures of the beautiful sunrises they see while camping.

12) Helping with Conversions

Keyword research can help with conversions as you’ll know which keywords to use on your landing pages and in your sales funnels. Taking time to include these keywords will increase your potential for sales.

13) Ending Writer’s Block

Have you ever felt like you’ve written every piece of on content there could possibly be on the topic of your website? Keyword research is a great way to come up with new blog topics or content ideas that may be of interest to searchers who are looking for more information on your topic.

14) Providing Answers to the Questions People are Searching for

The PAA (or “People also Ask”) technique may seem simplistic at first glance, but it can be an incredibly effective way of keeping customers engaged with your website’s content. Researching these questions and using their keywords is a great way to provide answers in your content and increase your search engine ranking potential.

People Also Ask (PAA)

So you see, keyword research is more than just coming up with a huge list of keywords to throw at your PPC ads. It is a process that helps you find good topics, content ideas and angles to cover in order to attract visitors (and potential customers).  Keywords are the lifeblood of your business, and it is essential that you learn how to use them. No matter what you’re looking for, whether it’s traffic, leads, or conversions, keyword research will give you the information you need to find success in any market.

 
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