PPC marketing works with keywords and keywords phrases. Make sure your advertisement is rich in keywords.
Make sure your title uses the keywords you have chosen and is specific enough to be noticed by search engines.
To find an angle for your article, consider using Google Adwords, or another keyword planner, to see which keywords are most likely searched. Then, write an article around these key phrases and terms.
Instead of shaping words around articles, shape your articles around words. Target your content around keywords or ideas.
Use keywords throughout your website, marketing and advertisements – use keywords in your title, your subheadings and in your links. If you can, even use your keyword in your URL.