According to a September 2001 study by Jupiter Media Metrix, only 23% of Internet surfers who are ACTIVELY looking for your company's Web site will type the correct URL into their browser. The rest will try to find you or your products by using a search engine such as Google or Yahoo. - MarketingSherpa.com

• Should I use commas between keywords or not?
• How many phrases will people use to find my site?
• How many times can I repeat a keyword without being 'blackballed' by a Search Engine?
• Can I list the names of my suppliers and still have my site be considered relevant to a topic?
• Are my 'alt' tags in place?

Some of the above questions may be familiar to you, and they are just the tip of the iceberg when you begin submitting your website to the Search Engines.

Through our extensive research, testing and experimenting with hundreds of Search Engines, bworks.com has the information and tools necessary to insure that your website is correctly 'optimized'.

Different Search Engines have different submission criteria, bworks.com will optimize your site to insure inclusion and high ranking of your website.

How does a Search Engine determine ranking?

1. Popularity of the keyword searched in the viewable text
2. Frequency of the keyword searched in the viewable text
3. Site Popularity
4. "Weight" of the keywords
5. Proximity of keywords
6. Keyword Placement
7. Keywords in <H1> or other headline tags
8. Keywords in the <A HREF="http://yourcompany.com/page.htm"></A> link tags
9. Keywords in ALT tags
10. Keywords in <!-- > comment tags
11. Keywords contained in the URL or site address, e.g., http://www.keywordmarketing.com/keywordpurchasing.htm
12. Grammatical correctness and general keyword terms or strings
13. Popularity, frequency, and weight of keywords in the <TITLE> tag(s)
14. Popularity, frequency, and weight of keywords in the <META NAME="DESCRIPTION">
15. Popularity, frequency, and weight of keywords in the <META NAME="KEYWORD">
16. Knowing how many times to repeat keywords, so that they will not be considered spam.

Since bworks.com has been following the Internet and Search Engines for YEARS, we can help develop the most effective Keyword Strategies for your website, without putting your site in danger of keyword loading or overloading.

1. Search Engine Readiness: Does your site include a title, description and keywords in the meta tags? This is the hidden code that search engine spiders or robots look at when they evaluate a webpage.

2. Text: Is the purpose of your website obvious at first glance? You have 7-10 seconds to get your point across before your visitor decides to stick around or click away.

3. Graphics: How fast is your site loading? Large, bulky graphics will slow down the speed at which your site loads. Are your graphics relevant to your site?

4. Browser compatibility: How does your site work with different browsers? Internet Explorer and Netscape are two big ones. What many people don't realize is that their website can look different on each one.

5. Links to you: How many sites are linking back to you? Search engines now consider this when determining your rank.

6. Accessibility: Are you accessible to your visitors? Is it obvious how to contact you for further information? Do you have a way to keep in contact with them?

7. Consistency & Navigation: Are all of your pages consistent with each other? Same font types, layout, colors throughout the site? How easy is it to navigate your site?

Would you like to know if your site meets this criteria? Take advantage of our Marketing Questionairre page - a report on your website and Search Engine readiness!